ABC Southbank — Signage for Australia’s national broadcasting corporation


Working with ABC MAP and Cox Architects, Clear designed the placemaking and wayfinding for the newly reburbished ABC headquarters in Southbank.
 

The signage approach cleverly integrates the brand with the architecture, the Crown sign on Southbank Boulevard designed especially to fit within the accent of the facade. The lobby signage is a continuation of the copper ribbon of the veranda, becoming the digital interface of the street. 
At reception the wominjeka—welcome message is integrated into the corian benchtop, bringing composure to a busy meeting space.

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