ABC Rural — A Wider Horizon

Through a collaborative Brand Genesis process, Clear worked closely with the ABC Rural team to determine a new brand positioning of the digital news aggregating service for Australia’s primary industries. The result was a new positioning for the Rural brand: A Wider Horizon. This informed the creation of series of graphic images that represent horizons across the diverse Australian landscape. A set of comprehensive guidelines and template assets were created for implementation by the in-house ABC Rural team.

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