RN — Rebranding Radio National

Through collaborative Brand Genesis sessions in both Sydney and Melbourne, Clear worked with Senior ABC management and station personalities to determine a brand reposition for Radio National. The key challenge was to shift the demographic and redefine the identity to work within the digital space. The solution simplifies the use of the ABC crown and evolves the Radio Nation to the simple RN handle. The graphic palette works as an interlocking system to reflect the connectivity of communities and ideas.

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