First Peoples — With a single word we can connect—Wominjeka

First Peoples is the first permanent exhibition at Melbourne Museum which was co-curated by the Yulendj (knowledge) Group of elders and community representatives from across Victoria in consultation with Museum Victoria staff. With great heart and generosity, Yulendj contributed stories, objects and deep cultural and historical knowledge to the exhibition. Clear worked with the director duo C-KOL and copywriter Rob Sweeten to bring together the First Peoples television commercial. Viewers are welcomed to explore and embrace our shared history through the Kulin nation word, Wominjeka (welcome). Using the word Wominjeka, our ambition was to bring local indigenous language into the mainstream vernacular.

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