The Prince is located on the prestigious Kingston Foreshore in Canberra. This 140 apartment development was the first for Crafted. Responding to the heritage of the area the architecture reflects the classic charm of the early 1930’s without being overly sentimental. In designing the brand marque, display suite and collateral Clear enabled an elegant and contemporary campaign to go to market. An overnight success saw The Prince reach its sales targets within weeks of being launched. Working with Architectus and Hecker Guthrie—Clear integrated the brand into the sales suite and signage for the building.