Home to Melbourne’s cinematic community of fan folk, IMAX Melbourne features the most epic movies on the world's largest screen. Since 2010 when we first designed the brand system, Clear has been creating award-winning campaigns and innovative brand initiatives with IMAX Melbourne—including the epic ’20 years of IMAX’ which featured an immersive pre-show announcement, an on-site event, and various activations. Through bold typography, playful messaging and expressive animations, our visual identity connects the powerful emotions of cinematic storytelling. All to hero the unique programming and experience from a human perspective: celebrating those scenes that make you laugh, cry, scream and jump.