Putting the ART in Apartments is a commitment to detail, care and curation. The attention laboured over by Molonglo Group enriches cultural and social sustainability. NewActon South—The Apartments—takes living with art to a unique level with 16 levels of lift cores exposed as animated canvases to the larger than life The Watcher, by Melbourne sculptor Heather B. Swann. The apartment numbering is inspired by an artist's palette, with stylised painterly shapes dabbling their way through the corridors. The sales campaign ‘It's Time’ launched The Apartments as Canberra's premier place to live combining views of Parliament House and Lake Burley Griffen with powerful testimonials from Canberra's elite. The buildings sleek lines and world-class views—designed by Fender Katsalidis Architects—became the residential benchmark for Canberra, realising the highest sale price for an Apartment within Canberra.