Persillade—aptly named after the zesty French seasoning—is a welcome addition to the private neighbourhood of East Melbourne. Owned by Aidan and Tanya Raftery, Persillade is a bustling cafe by day and elegant French bistro by night. Working collaboratively with Aidan and Tanya, Clear designed the identity, signage and menus as well as art directing to the interior styling and material selections.
Commissioning illustrator Olso Davies, our intent was to create an identity that would be adopted by the close-knit community and make the cafe feel like home. Clear also designed the label for Aidan’s first foray into hand-crafted organic wine Vin du Patron—‘Wine Boss’.