PLAY is our latest brand identity and campaign for Melbourne Museum to celebrate the launch of the Pauline Gandel Children’s Gallery. This exciting new space presents a wondrous world of child-led, play-based adventure for children aged 0-5 years old and their carers.
The campaign identity links in with the gallery space itself which has been beautifully designed from basic geometric shapes. Melbourne Museum are the first organisation to champion play-based learning in a dedicated space for children. Extensive research has proved the value of play in early childhood education and development. Pauline Gandel Children’s Gallery, learning starts here.