The Immigration Museum explores the stories of people from all over the world who have migrated to Victoria and is located in Old Customs House, Flinders Street, Melbourne. As a part of our ongoing relationship with Museums Victoria, Clear developed the naming, brand, art direction and campaign for I Belong, Do you? — Identity exhibition. Over two days we photographed people on the streets of Melbourne who were prepared to speak about their identity and define their what it means to belong. These portraits formed the basis of the campaign and became an important chapter of the exhibition.