Throughout the halls of the Australian Institute of Music, musicians can be heard meticulously refining their craft. Established in 1968 in Sydney, and now with a second campus in Melbourne, AIM empowers emerging Artists locally and internationally to find their power through music. From purpose-built rehearsal rooms to fully equipped recording studios, students are given the space and guidance to learn from renowned industry experts.

The AIM brand identity is the visualisation of volume; an adaptive and expansive brand system that builds on The Power of Music. The Australian Institute of Music wordmark is an introduction to new international students, emphasising each word, while the ‘AIM’ reflects our local vernacular—and makes for a killer t-shirt.

Students of AIM are Artists from the moment they arrive, and become front and centre of our brand system. Photography capturing our students focused in their element is framed in sliding content modules, creating a central focus—a stepping and rhythm— when applied to our digital and printed communications.