A musical signage system for The Rocks

 

The Australian Institute of Music (AIM) is Australia’s only independent tertiary college dedicated to empowering artists who create the future of music. Established in 1968, AIM is an enduring presence in the Australian music industry.

AIM’s new purpose-built campus is located at the iconic Rocks in Sydney. Clear designed the signage system, including entry and room identification, brand-led screen activations, and level markers.

The design system was inspired by the tradition of printed sheet music. Each level has a customised form and configuration, adding to the story of exploration and excellence in craft.

Client

Australian Institute of Music

 

SECTOR

Education

 

Services

Design System, Signage

Design team: Matthew McCarthy, Dayna Stiles
Photographer: Matthew McCarthy