Blast with the Big Jazz Day Out
Big Jazz Day Out is a showcase of jazz and jazz-adjacent musical acts in an inclusive, immersive format. A one-day festival across MPAC’s Ian Potter Centre for Performing Arts at Monash University’s Clayton campus, the festival also highlights the talent of the University’s School of Music.
By connecting the brand to a bespoke communications strategy, Clear and MPAC defined the right media to communicate with our desired audience, project managing a defined scope of work to launch and deliver the event.
Working within the parameters of Monash University’s strict brand guidelines, the resulting campaign identity is distinctive, utilising treated artist imagery of our headliners to build anticipation and give Big Jazz Day Out its own personality.
Big Jazz Day Out was reviewed by attendees, including VIPs in music media, as a significant success and a valuable contribution to live music and festivals.
Client
Monash University, Monash Performing Arts Centres
SECTOR
Arts and Culture
Services
Art Direction, Brand Identity, Campaign, Design Systems, Motion Design
The project was designed with the energy of Hugh Marsala, the skill and versatility of James Morrison, and the grace and power of Emma Donovan.
