A place with all the good things
A community located in Melbourne’s southeast, Brompton is home to 3000 people and growing. First-time buyers, downsizers, and young families alike have embraced the opportunities of a lifestyle at Brompton.
Comprising 40 hectares of neighbourhoods, amenities, parks and wetlands within the existing community of Cranbourne, Brompton has long been embraced as a progressive, aspirational place to live. Close to working hubs and connected to the premier sports precincts, the neighbourhood is filled with interconnected walking paths, wetlands and public parks.
The Brompton brand evolved from humble values and was founded on the importance of ‘a connected community’. Wildly vivid, colourful (and at times surreal) illustrations by Celyn Brazier have become Brompton’s visual signature. These illustrations have artfully encompassed the aspirations of new home buyers and visualised the evolution of the masterplan.
Client
Brompton by Wolfdene
SECTOR
Property
Services
Art Direction, Brand Identity, Brand Strategy, Campaign, Copywriting, Design, Digital Design, Motion Design, Naming, Placemaking, Print, Production, Publication Design, Signage, Wayfinding
Launched: 2024
Concept, design and art direction: Clear
Videography and production: Sirap
Photography: Eve Wilson
Brompton Townhomes
Throughout its time, Brompton has continued to grow from an idea into a living, breathing community. Brompton Townhomes is the most recent release. Located within Stage 17 of the site, it introduced medium density townhomes in context of the site’s wetlands and natural landscape. The creative places our illustrated characters at home in the real Brompton world, connecting them to the new townhomes and established amenities.
Launched: 2020
Concept, design and art direction: Clear
Illustration: Celyn Brazier
Display suite and Little Wolf photography: Eve Wilson
Live in Colour
Centred around the core idea of ‘living well’, the Live In Colour release celebrated the completion of the on-site wetlands and parks and the announcement of the community shopping precinct. A new illustration series celebrated an active community enjoying the opportunities afforded at Brompton. At the Brompton display suite, the opening of Little Wolf café created an on-site hub for residents and locals to get together over fresh-brewed coffee and locally-sourced brunch.
Launched: 2017
Concept, design and art direction: Clear
Illustration: Celyn Brazier
Mural production: Apparition Media
New Day Rising
Red sky at night, farmer’s delight… With the Brompton community growing, New Day Rising captured the importance of friends and family coming together to celebrate the simple things: good food, and good people. Wolfdene hosted Brompton Fields, a family-friendly festival held on-site at Brompton. A full day out on the field, Brompton Fields featured live music, food trucks, arts and crafts, and a local farmer’s market. To further activate the site, Clear reimagined the old farming sheds and silos with large format murals of our brand illustrations, expressing the vision at scale. Throughout the fields, oversized three-dimensional Brompton characters greeted residents on arrival.
Launched: 2014
Concept, design and art direction: Clear
Illustration: Celyn Brazier
Display suite design: Craig Tan Architects
Landscape architecture: Oculus
A Community in Creation
The Brompton brand has engaged and empowered the local community since its inception. At the time an open field and blank canvas, the psychedelic colour and imagery of the illustrations created limitless potential for the site, depicting everything Brompton could be. This illustrative approach was a departure from conventional methods to visualising community.
A strategic roadmap was created for Brompton, with aspirations to deliver above and beyond the norm. Prioritising the outdoors, Wolfdene planned the site to ensure plenty of community meeting points and walking paths, encouraging local residents to explore. The architecturally designed display suite nestled into the valley of a natural amphitheatre, surrounded by lavender fields, edible gardens, and a kids’ play zone. The brand’s distinctive serif wordmark was transformed into an epic placemaking sign, sitting proudly within the field.
