MPAC’s live jazz club and restaurant, The Count’s, features regular performances every Wednesday night, and special events on a seasonal basis. A favourite of locals in the south-east, The Count’s has a special place in the MPAC brand system.

A dramatic art direction defines campaign imagery, featuring strong elements of ‘Monash Blue’ through bespoke lighting, or tints in post-production treatment. A nod to the colours of the stage lighting, the mood, and the essence of this soulful jazz club.

Campaigns for The Count’s are refreshed each month, and feature video content on social media and in cinema, paired with regular out-of-home poster creative highlighting a feature artist image and strong typography. These ongoing brand-led initiatives have elevated the venue for MPAC, with new and existing patrons flocking to see what’s coming up ‘Live at The Count’s’.