Clear

Museum Spaces

From gatherings to galas, bridesmaids to bouquets, cocktail parties to conferences, Museum Spaces manage events at Victoria’s leading cultural venues—including the heritage-listed Royal Exhibition Building, the architecturally iconic Melbourne Museum, epic Scienceworks and the historic Immigration Museum. These cultural landmarks are desirable locations and appeal to the creative client who is looking for interesting venues.

Museum Spaces is a sophisticated brand identity that uses engaging venue imagery and a refined conceptual approach to express the integrity of the events team while aligning the visual identity system with Museums Victoria.

Working with photographer Tom Roe, Clear conceptualised and art directed new brand imagery. The style celebrates the character, uniqueness and impressive scale of our venues. Light and modern, our hero imagery is visually beautiful, showcasing intimate textural snapshots of the space, rather than the space in its entirety. By capturing one or two people within the image we demonstrate the scale and ‘awe’, personalising the space for our audience.

Clear also developed the tone of voice and messaging for the brand. Avoiding bland or overly descriptive main headers, our language is approachable and simplistic in style, with playful alliteration in headers to ensure our message is as memorable as a Museum event.