Working across disciplines, approaches and materials, SensiLab is founded on the idea of process. That the best way to learn is through making things. The postgraduate program is home to some of Monash University’s most innovative storytellers, artists, makers, hackers, designers, developers, musicians, coders, scientists, theorists, luthiers and builders.

These creative innovators are at the peak of their power—with a purpose-built lab located at MUMA, Monash University, Caulfield. Clear worked with SensiLab to create a brand that transcends academia, connecting this unique Masters program with some of the biggest innovators in industry.

The SensiLab brand draws inspiration from the early DOS computer interface, paying homage to the pixel and beauty found in circuit boards. Its restrained identity system is modular and clean, allowing space for process imagery (including documentary-style headshots) and expression of the complex ideas explored in the lab.