Clear

SensiLab

SensiLab is a team of storytellers, publishers, makers, hackers, designers, developers, gamers, coders, scientists, theorists, luthiers and builders. Located at Monash University, Caulfield, the lab is dedicated to exploring the creative possibilities of technology.

Clear created a brand for SensiLab to respond to the challenge of being innovative and engaging to a corporate audience. Drawing inspiration from the pixel and classic terminal fonts of early DOS, the bold geometric symbol is paired with a modern word marque, uniting contemporary design with early tech.

Working collaboratively with Professor Jon McCormack and engaging with his team to define their needs, we developed an identity that would increase SensiLab’s presence in the IT sector and appeal to a broader corporate audience. SensiLab’s new brand was launched as part of the campus’ multimillion-dollar redevelopment.