Courageous futures through design
What does a courageous future look like? For Sloan Architects, it is one without the preconceived ideas or constraints of traditional practice. Driven by a design process that embraces possibility, establishes meaning and unleashes potential.
Based in Auckland, New Zealand, Sloan brings together over thirty years of design experience in multi-res, commercial, and residential high-end residences across the Asia Pacific. Clear created the brand identity for Sloan to reflect Founder Patrick’s unique and progressive approach to architecture and design.
Bold typography is used as a lead brand element, complemented by striking imagery of raw architectural materials and organic tones. A pared-back design system provides a distinctive aesthetic, bringing rigour and consistency across each application.
Client
Sloan Architects
SECTOR
Architecture
Services
Art Direction, Brand Identity, Brand Strategy, Copywriting, Design Systems, Digital Design, Motion Design, Print