Courageous futures through design

 

What does a courageous future look like? For Sloan Architects, it is one without the preconceived ideas or constraints of traditional practice. Driven by a design process that embraces possibility, establishes meaning and unleashes potential.

Based in Auckland, New Zealand, Sloan brings together over thirty years of design experience in multi-res, commercial, and residential high-end residences across the Asia Pacific. Clear created the brand identity for Sloan to reflect Founder Patrick’s unique and progressive approach to architecture and design.

Bold typography is used as a lead brand element, complemented by striking imagery of raw architectural materials and organic tones. A pared-back design system provides a distinctive aesthetic, bringing rigour and consistency across each application.

Client

Sloan Architects

 

SECTOR

Architecture

 

Services

Art Direction, Brand Identity, Brand Strategy, Copywriting, Design Systems, Digital Design, Motion Design, Print

Design team: Matthew McCarthy, Dayna Stiles, Laura Vigilante
Brand video: Sirap