Sloan Architects is a practice based in Auckland, New Zealand, by renowned architect Patrick Sloan. Clear created the brand identity for Sloan to reflect Patrick’s unique and progressive approach to architecture and design. Bold typography is used as a lead brand element, complemented by striking imagery of raw architectural materials and organic tones.

The brand video tells the story of the vision for the practice—Courageous Futures—through powerful moving imagery and a stunning soundscape.