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A brand is a distinctive feature that identifies a product, service, or concept, and distinguishes it from others. It can be a name, term, symbol, design, or any other feature that helps consumers recognize a product or service.

To try to achieve something, such as the election of someone to a political office, by taking part in a number of planned activities: She campaigned for a law that would force the town to clean up the lake.

Digital designers combine technology and imagination to create media meant to be viewed on a screen or digital interface. This could include web design, animation, interactive elements, or 2D or 3D models. Several different roles fall under the umbrella of digital design, including: Web designer. App designer

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Placemaking is a participatory process for shaping public space that harnesses the ideas and assets of the people who use it.

Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources).