Yirramboi is a Melbourne-based First Nations art movement presenting immersive, authentic and powerful experiences. Breaking away from preconceived ideas of First Nations ‘art’, Yirramboi is created by, and run by, First Nations people; a stage for First Nations artists to be heard and celebrated.

The brand identity is built around the theme of ‘reverberation’. The wordmark incorporates the traditional symbol of the Boon Wurrung and Woi Wurrung people of the Kulin Nation, the chevron. Typographic elements are used to symbolically reclaim space and stretch the extremes of the format, while layering is used to create a visual echo representing the many voices of the First Nations people and providing a framework for the seductive performance lead imagery. Dayglo green is a distinctive and identifying colour for the brand, representing growth, Blak Futurism and the vibrancy of the First Nations community.

Yirramboi reclaimed Melbourne through the extensive lineup of 300 artists, ten days, across one city, utilising a combination of bought media, artist installations and reclaimed CBD spaces. It was complimented with a fresh, engaging and dynamic website designed to celebrate the artist and become the central point of the festival and organisation.