SensiLab is a team of storytellers, publishers, makers, hackers, designers, developers, gamers, coders, scientists, theorists, luthiers and builders. Located at Monash University, Caulfield, the lab is dedicated to exploring the creative possibilities of technology. Working collaboratively with SensiLab, we developed an identity to increase its presence within the IT sector and appeal to a broader corporate audience. SensiLab’s new brand was launched as part of the campus’ multimillion-dollar redevelopment. Drawing inspiration from the pixel and classic terminal fonts of early DOS, its bold geometric symbol was paired with a modern word marque, uniting contemporary design with early tech.