Our PurPOSe

Insight lead. Excellent ideas. Brilliantly executed.

Jack Younger

Team

Clear is a multidisciplinary studio. At our core are strategy, narrative, custom typography, placemaking, design and animation, extended by a trusted network of photographers, illustrators and web developers. We thrive on collaboration, bringing the right people together for each project, within the studio and with our clients. What connects us is a commitment to clarity, to craft, and to HI (Human Intelligence). Shaped by decades of design thinking and thousands of conversations.

Currently collaborating with
Amanda McPherson, Design Lead
Heather Walker, Design
Crystal Fong, Copywriting
Efront, Web development (VABT website)
Bambra Press, Print (Clear Matter)

Matthew McCarthy

Founder & Creative Director

Matthew has helped craft, create and shape Clear since establishing the business in 1999. His passion lies in developing strong strategies to create successful brands. As a Creative Director, he has had the opportunity to collaborate with some of Australia’s most influential brands, bringing about change and creating meaningful impact through design.

Favourite Projects

Tyler Zebra

Senior Designer

Tyler has worked in the design industry for over eight years. He believes motion design plays a vital role in brand, with the world of digital media platforms constantly evolving. Tyler has a multidisciplinary background in design for print and digital, videography, and motion design. He brings a unique creative perspective to Clear projects, enhancing design narratives through movement.

Favourite Projects

Services

Brand Strategy
Naming
Brand Identity
Design Systems
Art Direction
Copywriting

Campaign
Digital Design
Motion Design
Placemaking
Wayfinding
Production

Process

Awareness and Perception

We build a brand strategy through collaboration, exploration, and research. Uncovering insights about your competitors and defining the motivations of your audiences. Together, we define your brand values to craft a meaning-filled Brand Essence and a motivating Brand Promise.
Brand and Core Elements

A brand identity starts with a core idea, a ‘clear’ brand narrative, beautiful typography, and seductive visual language. We shape these core elements to inform the design system.
Design Systems

By connecting your strategy and brand to a bespoke communications strategy, we shape the right assets to communicate with your audience. Project managing a defined scope of work to achieve your communication objectives. Careful quality assurance ensures the impact of the story we craft is delivered faultlessly across each application.