Our vision

For 25 years we’ve crafted enduring brands for those committed to making a difference. We create brands with meaning. Brands that engage and energise, incite and inspire, connect and unite. Brands that transform.

Jack Younger

Team

Clear is a collective of creatives united by a common ethos. Different in some ways, alike in others—we are designers, typographers, motion graphics specialists, strategists and project managers, who thrive on collaboration within our studio, and with clients.

Matthew McCarthy

Founder

Matthew has helped craft, create and shape Clear since establishing the business in 1999. His passion lies in developing strong strategies to create successful brands. As a Creative Director, he has had the opportunity to collaborate with some of Australia’s most influential brands, bringing about change and creating meaningful impact through design.

Favourite Projects

Emily Breakell

Creative Director

Emily worked in some of the leading design studios in London for eight years before joining Clear in 2016. Her distinctive approach to design brings inspired refinement and impact to a brand. Emily’s specialties lie in art direction and design of brand identity systems, approaching each design problem with meticulous attention to detail to ensure success across all platforms.

Favourite Projects

Dayna Stiles

Design Director

Originally from New Zealand, Dayna has been with Clear for eight of her 16 years as a designer. Conceptually minded, Dayna takes a refined and detailed approach to design, demonstrating a thorough understanding of colour and typography to create distinctive brands. Dayna heads up Clear’s design team, working to solve complex problems and create inspiring design outcomes.

Favourite Projects

Laura Vigilante

Project Director

With 14 years’ experience, seven of those with Clear, Laura understands the importance of collaboration with clients and a project team. A creative with a background in design and communications, Laura focuses on the detail, leading from initial concept through to final delivery, applying her expertise in brand and content strategy, copywriting, and production management.

Favourite Projects

Tyler Zebra

Senior Designer (Motion)

Tyler has worked in the design industry for over seven years. He believes motion design plays a vital role in brand, with the world of digital media platforms constantly evolving. Tyler has a multidisciplinary background in design for print and digital, videography, and motion design. He brings a unique creative perspective to Clear projects, enhancing design narratives through movement.

Favourite Projects

Services

Brand Strategy
Naming
Brand Identity
Design System
Art Direction
Copywriting

Campaign
Digital Design
Motion Design
Placemaking
Wayfinding
Production

Process

Awareness and Perception

We build a brand strategy through collaboration, exploration, and research. Uncovering insights about your competitors and defining the motivations of your audiences. Together, we define your brand values to craft a meaning-filled Brand Essence and a motivating Brand Promise.
Brand and Core Elements

A brand identity starts with a core idea, a ‘clear’ brand narrative, beautiful typography, and seductive visual language. We shape these core elements to inform the design system.
Design Systems

By connecting your strategy and brand to a bespoke communications strategy, we shape the right assets to communicate with your audience. Project managing a defined scope of work to achieve your communication objectives. Careful quality assurance ensures the impact of the story we craft is delivered faultlessly across each application.