Work Shop is a new permanent gallery of experimental design, fine art and objects from leading Australian and International artists and designers. Informed by Creative Director Fiona’s background in fine art, Work Shop aims to lift the veil on the creative process.
Clear worked with Fiona and Neil Hugh Office to develop the name, brand marque and promotion of the gallery. We set out to create an identity to compliment the existing Fiona Lynch word marque — designed to provide a refined and contemporary aesthetic where paper stocks and specialist print finishes are used to emphasis an attention to craft of design and printing.
The gallery launched to the public as part of NGV Melbourne Design Week 2019.