For 20 years, we’ve partnered with thought-leaders, change-makers and risk-takers, bringing their brands to life through design narratives that engage minds, inspire compassion and change behaviours. Our creative is fearless. Our processes, finely honed. Our pursuit of innovation, constant. Passionate. Purposeful. We are Clear.
Work Shop is a new permanent gallery of experimental design, fine art and objects from leading Australian and International artists and designers. Informed by Creative Director Fiona’s background in fine art, Work Shop aims to lift the veil on the creative process.
Clear worked with Fiona and Neil Hugh Office to develop the name, brand marque and promotion of the gallery. We set out to create an identity to compliment the existing Fiona Lynch word marque — designed to provide a refined and contemporary aesthetic where paper stocks and specialist print finishes are used to emphasis an attention to craft of design and printing.
The gallery launched to the public as part of NGV Melbourne Design Week 2019.
The Fabric by Mirvac is a colourful new community. It’s the kind of place where you’ll stop and chat to neighbours while grabbing a coffee on the walk to the train station, rely on the talents of local makers to decorate your home, and spend weekends deciding whether you’ll visit the beach, the park – or both. The Fabric is defined by the people who call it home. And the blending of cultures and styles, of fresh ideas and established traditions, is sewn into the rich tapestry of Altona North.
SensiLab is a team of storytellers, publishers, makers, hackers, designers, developers, gamers, coders, scientists, theorists, luthiers and builders. Located at Monash University, Caulfield, the lab is dedicated to exploring the creative possibilities of technology. Working collaboratively with SensiLab, we developed an identity to increase its presence within the IT sector and appeal to a broader corporate audience. SensiLab’s new brand was launched as part of the campus’ multimillion-dollar redevelopment. Drawing inspiration from the pixel and classic terminal fonts of early DOS, its bold geometric symbol was paired with a modern word marque, uniting contemporary design with early tech.
IMAX Melbourne is home to the world’s largest cinema screen. To celebrate 20 years at the Melbourne Museum, we created a brand campaign as BIG as the screen itself. Our story is inspired by the emotions felt seeing a film on the enormous 32x23m screen. Our colourful typography was accompanied by an animated eye motif (a throw back to the early IMAX brand) to personify these emotions. Together with a lead-up social media campaign, Clear designed an immersive pre-show announcement video for the theatre, to celebrate the movies that make us laugh, cry, scream and jump. The brand leads IMAX Melbourne’s corporate brand communications for its entire 20th year.
Anna Thomas’ passion for colour, texture, pattern and crisp tailoring has made her one of Australia’s leading fashion designers. With ten luxury boutiques, her label continues to grow. Working closely with Anna and photographer Susan Grdunac, Clear crafted seasonal luxury campaigns for the Anna Thomas label. Managing each detail, from the photographic art direction and styling, casting of talent, to the campaign’s design and production, we developed social media schedules, brand narratives and designed each item for in-store product launch and external announcements.
TAUT is an architectural practice based in Melbourne with experience in residential, multi-residential, institutional and commercial projects. TAUT formulates well-founded architectural responses that value memorable experiences and refined details, and believe all our projects should push the boundaries of innovation. Clear designed the brand marque and system to be bold and deliberate in all applications across stationery, presentations and signage. The tactility of paper stocks and letterpress finishes reflect to the craft and refinement the practice delivers in their work.
A creative placemaking project, Sky Over Water is a sculpture designed for the entrance of Lakeside Apartments, Albert Park. Our clients Fender Katsalidis and PolyLink wished to enhance the experience and richness of the built form and provide a visual connection to its surrounds. Drawing its name from the endless views over Albert Park Lake and Port Philip Bay, Sky Over Water integrates at the base of the building, connecting it to Queens Road. Exploring light, structure and colour, the density of the posts forms a reflective shutter animation from different views. The design defines the entrance, provides a backdrop to pedestrians and forms an intriguing graphic landmark for passing traffic.