Clear is excited to launch our new “Edition 8” publication. Showcasing three photo stories, this large-format book aims to capture our fearless optimism in creating a brand and designing to be different. “Edition” will be released bi-annually, talking about design and what we as a studio value. Edition 8 ties in with the launch of Clear’s new brand, focusing on three key projects for the studio – Brand identity for SensiLab at Monash University, our sculptural landmark “Sky Over Water” at Lakeside Apartments and our placemaking project Brompton by Wolfdene. It’s no secret that we love big. This short run A3 plays with texture, colour and scale. If you’d like to get a copy, please send us your details. Numbers are limited!
SensiLab is a team of storytellers, publishers, makers, hackers, designers, developers, gamers, coders, scientists, theorists, luthiers and builders. Located at Monash University, Caulfield, the lab is dedicated to exploring the creative possibilities of technology. Working collaboratively with SensiLab, we developed an identity to increase its presence within the IT sector and appeal to a broader corporate audience. SensiLab’s new brand was launched as part of the campus’ multimillion-dollar redevelopment. Drawing inspiration from the pixel and classic terminal fonts of early DOS, its bold geometric symbol was paired with a modern word marque, uniting contemporary design with early tech.
IMAX Melbourne is home to the world’s largest cinema screen. To celebrate 20 years at the Melbourne Museum, we created a brand campaign as BIG as the screen itself. Our story is inspired by the emotions felt seeing a film on the enormous 32x23m screen. Our colourful typography was accompanied by an animated eye motif (a throw back to the early IMAX brand) to personify these emotions. Together with a lead-up social media campaign, Clear designed an immersive pre-show announcement video for the theatre, to celebrate the movies that make us laugh, cry, scream and jump. The brand leads IMAX Melbourne’s corporate brand communications for its entire 20th year.
Located in Downtown Raleigh, Five Horizons set themselves an ambitious goal to become North Carolina’s leading developer. Clear spent several week in Raleigh, immersing ourselves in the local culture and lifestyle, and interviewing the city’s prominent thought-leaders. The resulting brand positioning and visual identity defines Five Horizons as design-led developers determined to contribute positively to their city, evolving the story of Raleigh and design places to live, play and stay with balance in mind. Accompanied by scenic illustrations by New York’s Tomi Um and Melbourne’s Steph Hughes, the brand expresses this vision through a bold colour palette and strong typography.
Our brand identity for Landscape Designer and Horticulture Expert Rupert Baynes explores contrast and dualities (light / dark, hard / soft, formal / informal, order / chaos). The concept was informed by Rupert’s principle approach that landscape and architecture can be opposing forces, but something truly special is created when the two meet in the middle. Our printed stationery and signage expressed variation of tone and texture in its selection of print stocks, print methods and the design composition.
Anna Thomas’ passion for colour, texture, pattern and crisp tailoring has made her one of Australia’s leading fashion designers. With ten luxury boutiques, her label continues to grow. Working closely with Anna and photographer Susan Grdunac, Clear crafted seasonal luxury campaigns for the Anna Thomas label. Managing each detail, from the photographic art direction and styling, casting of talent, to the campaign’s design and production, we developed social media schedules, brand narratives and designed each item for in-store product launch and external announcements.
Working with the Australian Institute of Architects, Clear designed Inspire—their annual Awards publication—showcasing Australia’s best architecture. The design challenge was to create a flexible design and page layout while creating continuity across the many years of its publication. The use of colour and the illustration of chapter breaks energised each year of the Annual.
Museums Victoria is Australia’s largest public Museum organisation and we’ve enjoyed twelve years of partnership with them. From rebranding in 2007, developing narratives and designing campaigns for the Winter Masterpieces Series, to exhibition design, strategies and design for membership programs, art direction of TVCs, the development of social media campaigns and naming… Our work has always captured and encompassed the Museum experience.
Taut is a Melbourne-based architectural practice with a significant design background. Specialising in medium density residential and commercial developments, the practice prides itself on its innovative use of materials, controlled experimentation and documentation of the built form. Clear developed a unique identity system based on classic proportions, a defined grid and the tension of space in between the elements. Our brand system was brought to life through stationery, a portfolio presenter, letterpress business cards, in-house presentation templates, corporate website and building identification signage.
Fulton Lane is a multi-residential development located in Franklin Street, with retail at its ground floor. Clear worked alongside Fender Katsalidis Architects to create a 48-metre permanent art wall installation. The piece was conceptualised and directed by Clear, with photography captured by Scottie Cameron. The concept explores the motion of reflective fabric through space. Backlit with interactive LED lighting, each artwork panel is individually programmed to change in colour and tone with the animation impacting the overall colour and ambience of the space.
Brompton is a development by Wolfdene, located in Cranbourne, Victoria. Clear developed the strategic vision and brand positioning for Brompton to bring a neighbourly community together through inspired on-site activation and creative expression. The brand’s unique illustrative approach was achieved through collaboration with UK-based illustrator Celyn Brazier. Through a brand campaign and experiential design, the illustrations have been given movement and dimension online and on-site through video and large format installations. Our “New Day Rising” message was the focus for the brand’s recent campaign, bringing a warm realness to our existing utopia. Visit bromptonlife.com.au to find out more.
ABC RN is a vital player in the development of a national conversation around the ideas that matter. Known for delivering specialist content across arts and culture, business and current affairs, health, science and technology, Indigenous culture and issues; RN provides thought-provoking analysis on-air and across its digital platforms. Our RN brand system was instrumental in defining the brand’s positioning. Transforming it from Radio National to the recognisable RN, Clear created extensive guidelines to empower the brand with a confident and consistent presence in the media.
Pavilion Casey Fields is a masterplan community development surrounded by natural parks and native landscape. Working with Wolfdene-Blueways, Clear developed the positioning and visual identity for the staged brand campaign, directing and creating all content. Our Pavilion brand was community-centred with a creative, wholesome focus, composed as an experiential display suite exhibition. With interiors by Larritt-Evans, we were afforded a purpose-built structure for our mixed media gallery which utilised print, motion and interactive media. Combining video installation with our large-scale signage panels and tangible printed publications, our display exhibition used clever layering of textures to express the brand’s richness.
NewActon Nishi, Canberra’s most sustainable building, was designed by Fender Katsalidis Architects. The building has won multiple architectural awards including ‘International Project of the Year’ at the 2015 Building Awards in London. The NewActon precinct won Australian Institute of Architects Walter Burley Griffin Award for Urban Design in 2015. Clear led the creative direction of the brand, working to create visual expressions of the building’s guiding principles, to prove the credentials of the project through the brand’s story. The NewActon Nishi campaign was informed by the overarching brand promise, to live in a way that matters.
Palace Electric Cinemas located in NewActon is a critical partner of the NewActon Cultural and Arts precinct. As an anchor tenant of Nishi Clear designed the external signage for the cinema in conjunction with Fender Katsalidis and the Design Office. Developer Molonglo Group encouraged the signage to be deliberate and playful. Our concept was inspired by the Palace Electric name with a bolt of lightening cracking through the wooden facade to terminate at the entry.
A creative placemaking project, Sky Over Water is a sculpture designed for the entrance of Lakeside Apartments, Albert Park. Our clients Fender Katsalidis and PolyLink wished to enhance the experience and richness of the built form and provide a visual connection to its surrounds. Drawing its name from the endless views over Albert Park Lake and Port Philip Bay, Sky Over Water integrates at the base of the building, connecting it to Queens Road. Exploring light, structure and colour, the density of the posts forms a reflective shutter animation from different views. The design defines the entrance, provides a backdrop to pedestrians and forms an intriguing graphic landmark for passing traffic.
DesignToUnite is a social awareness campaign initiated by Clear, which challenged creatives to call for solidarity with Australia’s First Peoples. We invited creative professionals, students and the general public to submit poster designs using the word “unite”, to make a stand against racial discrimination, and for unity. The project attracted significant attention, with 170 design creatives contributing over 350 submissions. Nine designs were selected by the panel representatives to lead the media campaign. The “Unite” campaign went live for two weeks, coinciding with the Reconciliation week and the RAP council meeting at Ularu. A special thank you to Recognise, Reconciliation Australia, Dentsu Mitchell, oOh!Media, AGDA, Creative Victoria and Nique for their support and involvement in this project. Find out more on the website or follow us on Instagram for future updates on DesignToUnite. If you’d like a DesignToUnite t-shirt, please get in touch with us.