Clear is excited to launch our new ‘Edition 8’ publication. Showcasing three photo stories, this large-format book aims to capture our fearless optimism in creating a brand and designing to be different. “Edition” will be released bi-annually, talking about design and what we as a studio value. Edition 8 ties in with the launch of Clear’s new brand, focusing on three key projects for the studio – Brand identity for SensiLab at Monash University, our sculptural landmark ‘Sky Over Water’ at Lakeside Apartments and our placemaking project Brompton by Wolfdene. It’s no secret that we love big. This short run A3 plays with texture, colour and scale. If you’d like to get a copy, please send us your details. Numbers are limited!
SensiLab is a team of storytellers, publishers, makers, hackers, designers, developers, gamers, coders, scientists, theorists, luthiers and builders. Located at Monash University, Caulfield, the lab is dedicated to exploring the creative possibilities of technology. Working collaboratively with SensiLab, we developed an identity to increase its presence within the IT sector and appeal to a broader corporate audience. SensiLab’s new brand was launched as part of the campus’ multimillion-dollar redevelopment. Drawing inspiration from the pixel and classic terminal fonts of early DOS, its bold geometric symbol was paired with a modern word marque, uniting contemporary design with early tech.
IMAX Melbourne is home to the world’s largest cinema screen. To celebrate 20 years at the Melbourne Museum, we created a brand campaign as BIG as the screen itself. Our story is inspired by the emotions felt seeing a film on the enormous 32x23m screen. Our colourful typography was accompanied by an animated eye motif (a throw back to the early IMAX brand) to personify these emotions. Together with a lead-up social media campaign, Clear designed an immersive pre-show announcement video for the theatre, to celebrate the movies that make us laugh, cry, scream and jump. The brand leads IMAX Melbourne’s corporate brand communications for its entire 20th year.
Located in Downtown Raleigh, Five Horizons set themselves an ambitious goal to become North Carolina’s leading developer. Clear spent several week in Raleigh, immersing ourselves in the local culture and lifestyle, and interviewing the city’s prominent thought-leaders. The resulting brand positioning and visual identity defines Five Horizons as design-led developers determined to contribute positively to their city, evolving the story of Raleigh and design places to live, play and stay with balance in mind. Accompanied by scenic illustrations by New York’s Tomi Um and Melbourne’s Steph Hughes, the brand expresses this vision through a bold colour palette and strong typography.
Visit the website
Our brand identity for Landscape Designer and Horticulture Expert Rupert Baynes explores contrast and dualities (light / dark, hard / soft, formal / informal, order / chaos). The concept was informed by Rupert’s principle approach that landscape and architecture can be opposing forces, but something truly special is created when the two meet in the middle. Our printed stationery and signage expressed variation of tone and texture in its selection of print stocks, print methods and the design composition.
Anna Thomas’ passion for colour, texture, pattern and crisp tailoring has made her one of Australia’s leading fashion designers. With ten luxury boutiques, her label continues to grow. Working closely with Anna and photographer Susan Grdunac, Clear crafted seasonal luxury campaigns for the Anna Thomas label. Managing each detail, from the photographic art direction and styling, casting of talent, to the campaign’s design and production, we developed social media schedules, brand narratives and designed each item for in-store product launch and external announcements.
TAUT is an architectural practice based in Melbourne with experience in residential, multi-residential, institutional and commercial projects. TAUT formulates well-founded architectural responses that value memorable experiences and refined details, and believe all our projects should push the boundaries of innovation. Clear designed the brand marque and system to be bold and deliberate in all applications across stationery, presentations and signage. The tactility of paper stocks and letterpress finishes reflect to the craft and refinement the practice delivers in their work.
A creative placemaking project, Sky Over Water is a sculpture designed for the entrance of Lakeside Apartments, Albert Park. Our clients Fender Katsalidis and PolyLink wished to enhance the experience and richness of the built form and provide a visual connection to its surrounds. Drawing its name from the endless views over Albert Park Lake and Port Philip Bay, Sky Over Water integrates at the base of the building, connecting it to Queens Road. Exploring light, structure and colour, the density of the posts forms a reflective shutter animation from different views. The design defines the entrance, provides a backdrop to pedestrians and forms an intriguing graphic landmark for passing traffic.