DesignToUnite is a self-initiated creative campaign by Clear. The design sector was specifically involved in this initiative to demonstrate the power and value of visual communication in contributing to social issues. Clear invited creative professionals, students and the general public to contribute to a meaningful social cause through design: Creating awareness and discourse of the role all Australians play in Reconciliation; Providing a platform to advance Aboriginal self-determination; Celebrate inclusiveness and diversity within the Australian culture; Making a stand against racial discrimination, and for unity.
DesignToUnite challenges creatives to design a poster calling for solidarity with Australia’s First Peoples. Using the word ‘Unite’ we are seeking a creative and powerful statement about the importance of Australia’s First Peoples and their right to a fair and just society.
The project attracted significant attention, with 170 design creatives contributing over 350 submissions. Of those 350 submissions, 9 posters were selected by the panel representatives as the designs that would lead the campaign. It was inspiring to see the media campaign live for the two week period from 22 May to 5 June, coinciding with the Reconciliation week and the RAP council meeting at Ularu. A special thank you to Recognise, Reconciliation Australia, Dentsu Mitchell, oOh!Media, AGDA, Creative Victoria and Nique for their support and involvement in this campaign.