October 14 2023, marked the date of Australia's referendum on Voice to Parliament. The Voice to Parliament would have recognised our First People in the Constitution and provided an official platform for our First People to advise, consult, and contribute to policies directly impacting their lives. It was a meaningful first step, supported by over eighty per cent of First People, but sadly, the YES vote failed to get either of the two majorities in favour that were both required for the Constitution to be changed.
Voting YES would have provided a tangible step in honouring their calls for meaningful dialogue and empowerment. Clear created our poster to support the YES campaign and to express the importance of a call for change.
The poster brought together data-based facts drawing on census data and truths of the impact of colonialism with acknowledgement of the enduring importance of First Peoples' culture. The photographic elements depict the forms of the Aboriginal flag. These elements combined provided an alternative approach to the more common YES word mark approach.
As a design studio, it was essential to engage and inform to combat the misinformation and disinformation that flooded our social media feeds and mainstream media. Our responsibility is to use our knowledge and communication skills to help bring meaningful change.
Design and art direction by Clear
Campaign image by Albert Comper
Printing by Bambra Press
