Clear

DesignToUnite

DesignToUnite is a social awareness campaign conceptualised, initiated and created by Clear. The campaign challenged creatives to call for solidarity with Australia’s First Peoples. Through out-of-home, digital and social media we invited creative professionals, students and the general public to submit poster designs that featured the word ‘unite’.

The campaign’s objective is to make a stand against racial discrimination, and for unity. DesignToUnite attracted significant attention, with 170 design creatives contributing over 350 submissions. From the submissions, nine poster designs were selected by panel representatives to lead the campaign. DesignToUnite campaign went live for two weeks, coinciding with the Reconciliation week and the RAP council meeting at Uluru.

Find out more at the DesignToUnite website, or follow us on Instagram for future updates on this campaign. And if you’d like a DesignToUnite t-shirt, please get in touch with us.

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