Clear

Ruper Baynes is a Landscape Designer and Horticulture Expert who lives by the principle approach that landscape and architecture can be opposing forces, but something truly special is created when the two meet in the middle. Order/chaos, light/dark, ephemeral/enduring, intuition/reason, coarse/delicate… Clear created a brand identity to celebrate the dualities and contrasts that make what Rupert does truly special.

The Rupert Baynes signage and stationery expressed variation of natural and man-made tones and texture in its selection of print stocks, methods and the design composition. Working with Rupert to define his brand, we also created a tone of voice guide and website copywriting, together with expressive typographic animations to add fun and vibrancy.