Clear

Launched in April 2021, the Clear team developed the brand strategy and designed the brand identity, website and marketing campaign for The ReviewBoard, Australia’s only real-time art review website. It responds to a need for engagement, creativity, a place to talk/discuss/ think and to disagree.

The ReviewBoard is a commitment to Australian art and culture through honest, diverse, considered discourse on Australian visual art through the medium of writing, unencumbered by advertorials or pre-prepared marketing speak. It actively encourages engagement with art and artists, institutions and independents, readers and the supporting arts community. It is bringing together a broad range of people, ideas, knowledge and stories.
As The ReviewBoard grows, it will become a bank of knowledge, a community of writers, readers, artists, enthusiasts to come to read quietly, to learn, or perhaps to contribute their voice and expertise.

Being about the word and the art writer, the brand is deliberately typographic, with a distinctive use of character-filled typefaces to provide a rich texture for the screen and energetic personality for the reviews. The website successfully couples the interface design functionality with the grit and texture familiar to print to create an identifiable and dynamic experience. The use of the grid and structure provides a formality and a curated openness, allowing the audience to engage with each review. Selective colour provides refinement and a counterpoint to the vividness of Australian art.

Clear Design The Reviewboard Mobile 2
Clear Design The Reviewboard Social 2
Clear Design The Reviewboard B Cards
Related Project — Kingston Arts Precinct