Work Shop Fiona Lynch

Work Shop is a new permanent gallery of experimental design, fine art and objects from leading Australian and International artists and designers. Informed by Creative Director Fiona Lynch, a renowned Interior Designer with a background in fine art, Work Shop aims to lift the veil on the creative process.

Clear worked with Fiona Lynch and Neil Hugh Office to develop the naming, brand identity and accompanying brand campaign to promote the gallery. Our identity is designed to complement the existing Fiona Lynch brand, with a refined and contemporary aesthetic. The brand comes to life in print through textural paper stocks and specialist print finishes, used to emphasise the attention to craft and design detail. In motion, Work Shop is contemporary and refined, with a bold and confident energy.

The inaugural Work Shop exhibition opened in March 2019, entitled Ideas to Intuition. The exhibition was endorsed by the National Gallery of Victoria, forming part of the programming for NGV’s Design Week.