Yirramboi is a Melbourne-based First Nations art movement that curates, celebrates, shares and presents immersive, authentic and powerful experiences. Breaking preconceived colonial constraints of First Nations’ cultural identity, Yirramboi is proudly a First Nations event created and run by First Nations people.
The brand identity is built around the theme of ‘reverberation’. The wordmark incorporates a ‘chevron’, the traditional symbol of the Boon Wurrung and Woi Wurrung people of the Kulin Nation. Typographic elements are used to symbolically reclaim space and stretch the extremes of the format, while layering is used to create a visual echo representing the many voices of the First Nations people and providing a framework for the seductive performance lead imagery. Dayglo green is a distinctive and identifying colour for the brand, representing growth, Blak Futurism and the vibrancy of the First Nations community.
Yirramboi reclaimed Melbourne through the extensive lineup of 300 artists, ten days, across one city, utilising a combination of bought media, artist installations and reclaimed CBD spaces. It was complimented with a fresh, engaging and dynamic website designed to celebrate the artist and become the central point of the festival and organisation.
Project scope Brand strategy, Identity, Art direction, Campaign rollout and Brand guidelines. Client City of Melbourne.
Website developed by <3 + $
