A community by Mirvac, The Fabric is defined by its residents. Building on the success of The Fabric, we created Faces of The Fabric, a brand campaign that celebrates those who make up our rich tapestry.
Faces of The Fabric is a four-part webisode series exploring the aspirations of our new community, the location and surrounding area, the importance of brand partnerships, and the design vision. Featuring interviews with soon-to-be residents, as well as brand partner Stephanie Alexander AO, and the collaborative design team: Mirvac Design and Eckersley Garden Architecture. Clear worked with Sirap for the videography and production, and James Braund for photography.
The Fabric brand collateral was refreshed with new brand graphics and a sophisticated colour palette, to evolve the brand as it enters its new phase.
