Anna Thomas

Anna Thomas’ passion for colour, texture, pattern and crisp tailoring has made her one of Australia’s leading fashion designers, with nine luxury boutiques throughout Melbourne, Sydney and Perth. We wanted to honour Anna’s passion for well-crafted and tailored design through her seasonal collection campaigns, developing a concept for each season to express the uncompromising creative and high end luxury that is Anna’s label.

Clear expanded on Anna’s existing brand language and managed each detail of the collection’s launch. Working with photographer Susan Grdunac, we directed the photography and styling, the casting of talent, and designed the campaign through to rollout and production. We developed social media schedules, brand narratives and designed each item for in-store product launch and external announcements.